RFP Statistics 2025: The Complete Industry Benchmark Report
The most comprehensive collection of RFP and proposal statistics, compiled from industry reports and research. Use these statistics in your presentations, articles, and business cases.
Key RFP Statistics at a Glance
RFP Win Rate Statistics
Win rates vary significantly by company size, industry, and strategic approach. Here are the latest benchmarks:
By Company Size
- Enterprise (5,000+ employees)47%
- Mid-Market (500-4,999)45%
- SMB (under 500)42%
By Region
- United Kingdom46%
- United States45%
- Global Average45%
Key Finding: The average RFP win rate increased from 43% in 2024 to 45% in 2025, representing the largest year-over-year improvement in the past five years.
Source: Loopio 2025 RFP Trends Report
RFP Response Time Statistics
Response Time by Industry
Source: Loopio RFP Statistics Report
RFP Revenue Impact Statistics
Organizations report that RFPs contribute an average of 39% of total company revenue, making proposal management a critical business function.
About 20% of RFPs go unfinished annually, representing significant lost revenue opportunity for understaffed teams.
Revenue by Industry
- Healthcare$1.05 billion
- Advertising & Publishing$499 million
- Telecom$380 million
- Technology$256 million
Source: Loopio 2025 RFP Trends Report
RFP Team Statistics
Average Team Size
- Enterprise14 people
- Mid-Market9 people
- SMB4 people
- Overall Average8 people
Team Ownership Trends
- Dedicated proposal team43%
- Sales-led RFP process51%
- Avg contributors per RFP9 people
Note: Dedicated proposal teams decreased from 56% in 2023 to 43% in 2024.
RFP Software & AI Adoption Statistics
The Rise of AI in Proposal Management
Software Impact on Performance
- 24% higher satisfaction with ability to respond to RFPs
- 23% higher satisfaction with completion time
- 22% higher satisfaction with proposal win rate
- 61% achieve ROI within 1 year of implementation
How to Cite This Data
Feel free to use these statistics in your articles, presentations, and reports. Please cite as:
Data compiled from Loopio 2025 RFP Trends Report, Responsive RFP Benchmarks, and industry research.
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