Win More Pitches Without Burning Out Your Team
Most agencies win only 22-42% of pitches. Each pitch takes 20-40 hours. Generate proposal first drafts in under an hour—spend time on creative strategy, not document grinding.
Watch how marketing agencies generate pitch-ready proposals and focus on creative strategy
The Agency New Business Reality
Agencies live and die by new business. But pitching is expensive, time-consuming, and increasingly competitive.
Average Pitch Win Rate
Most agencies lose more pitches than they win. 54% of agencies report winning at least half their pitches—meaning 46% win less than half.
Source: Agency Spotter 2024
Hours Per Pitch
From RFI response to final presentation, pitches consume significant team time—time that could be spent on billable client work.
Source: 4A's Agency Survey
Credit Early Client Understanding
The top success factor in pitches is understanding the client early. But agencies spend so much time on pitch mechanics, they skimp on research.
Source: Agency Management Institute
Report Pitch Fatigue
Agency teams are burned out from constant pitching. The best creative talent wants to do creative work, not pitch prep.
Source: WARC Agency Sentiment 2024
"We're pitching constantly, but burning out our best people in the process."
Sound familiar?
From Pitch Grinding to Creative Strategy
Bidara handles the proposal mechanics so your team can focus on what wins pitches: understanding the client and developing creative strategy.
Upload Your Agency's Best Work
Upload past proposals, case studies, team bios, and capability decks. The AI learns your agency's voice, how you present creative work, and what wins business—no manual tagging required.
- Case study organization
- Voice & tone learning
- Team credential extraction
- Service methodology capture
Generate Pitch-Ready First Drafts
Upload an RFP or describe the opportunity. Bidara generates a complete proposal—matching relevant case studies, applying your strategic approach, and positioning your team—in under an hour.
- Client research integration
- Relevant case study matching
- Strategic approach framing
- Team positioning
Add Creative, Customize, and Win
Your creative team adds campaign concepts and big ideas. Review the full pitch in 2-3 hours instead of 20+ hours of grinding. Export to Word, PDF, or pull content for your pitch deck.
- Quick customization
- Creative concept integration
- Export to multiple formats
- Team collaboration
Built for How Agencies Win Business
From brand strategy pitches to performance marketing RFPs, Bidara adapts to your services and client types.
Brand Strategy Pitches
Brand positioning, identity, and strategy proposals. Present your creative process and strategic thinking professionally.
Digital & Performance Marketing
Paid media, SEO, content marketing, and performance proposals. Showcase your results and methodology.
Creative Campaign RFPs
Integrated campaigns, creative development, and advertising pitches. Focus on the big idea while Bidara handles the rest.
PR & Communications Proposals
Public relations, media relations, and communications strategy. Present your network and approach effectively.
The Business Case: ROI for Agencies
New business is the lifeblood of every agency. Here's what efficient pitching means for your growth.
Scenario: 30-Person Creative Agency
$4M revenue • 20 pitches/year • Average client value $75,000
Without Bidara
With Bidara
At $499-$999/month, Bidara pays for itself with a single additional client win. The real gain? Pitch more without burning out your team.
The Agency Market: Competitive & Growing
Sources: Statista, Agency Spotter, Agency Management Institute
Frequently Asked Questions
For agency owners, new business directors, and creative leads.
This is the #1 concern for agencies. Your proposals ARE part of your creative portfolio. Bidara helps by:
- Learning your agency's voice, tone, and how you present creative strategies
- Including relevant case studies and campaign results automatically
- Handling the "proposal mechanics" while you focus on creative concepts
- Generating the strategic narrative that showcases your thinking
You bring the big ideas and campaign concepts. Bidara handles the rest of the proposal document.
Bidara doesn't replace your creative ideation. It accelerates everything else:
- Company research and competitive analysis sections
- Relevant case study selection and presentation
- Team bios and capability descriptions
- Pricing and scope documentation
- Strategic framework and methodology descriptions
Your creative directors spend time on the pitch concept, not reformatting case studies.
Most agencies have a 22-42% pitch win rate. The winners consistently do three things better:
- Understand the client early—56% credit this as their top success factor
- Present relevant experience—AI matches your best case studies to each opportunity
- Respond faster—faster proposals mean more time for creative development
Bidara gives your team back time to invest in understanding the client and developing stronger creative.
Agencies often have diverse offerings with different proposal requirements. Bidara handles this by:
- Learning your approach and methodology for each service line
- Matching case studies by service type, industry, and scope
- Adapting proposal structure based on what you're pitching
- Including appropriate team members for each discipline
Your brand strategy proposals and performance marketing proposals will look appropriately different.
Many agencies pitch with both decks and documents. Bidara helps with both:
- Generate the strategic narrative and key messages
- Export content to Word/PDF for formal RFPs
- Pull content for deck sections (case studies, team, approach)
- Create consistent messaging across all pitch materials
Think of Bidara as your content foundation—use it to build decks, documents, or both.
Absolutely. For smaller agencies, time is even more precious. Here's the math:
- Average pitch takes 20-40 hours of agency time
- At 15 pitches/year: 300-600 hours on proposals
- Save 60% of that time: 180-360 hours back for client work or more pitches
- One additional win at $50K/year covers the subscription many times over
At $499/month, winning just one additional client pays for years of Bidara.
The real question: could you pitch more if proposals took less time?
Simple Pricing for Agencies
Start free for 14 days. Scale as you grow.
Starter
For small teams just getting started with AI-powered proposals
- 10 proposals/month
- 5 team members
- AI methodology learning
- Document upload & analysis