Stop Losing MSP Deals to Commodity Pricing Wars
100% of MSPs report high regional competition. 68% of lost deals cite price. The difference? Proposals that position you as the expert, not the cheapest option.
Watch how MSPs generate differentiated proposals in minutes, positioning themselves as trusted partners instead of competing on price alone.
The MSP Sales Reality
Client acquisition is the #1 challenge for 36% of MSP executives. Here's what you're up against.
Report High Competition
Every MSP surveyed describes competition in their region as high. Prospects have more options than ever before.
Source: MSP Success 2024 Survey
Lost Deals Cite Price
But is it really about price—or about failing to communicate value? Most MSPs sound identical in their proposals.
Source: Zomentum MSP Sales Data
Per RFP Response
Formal RFPs require extensive documentation with no guarantee of winning. Many MSPs skip opportunities they should pursue.
Source: Kelser Corp MSP Analysis
Lose on Differentiation
Beyond price, lack of differentiation is a top reason for losing deals. When you sound like everyone else, you compete on price.
Source: SalesBuildr MSP Research
"We're better than the competition, but our proposals don't show it."
Sound familiar?
From Commodity MSP to Trusted Partner
Bidara learns your unique methodology and generates proposals that position you as the expert—not just another IT vendor.
Upload Your Service Documentation
Upload past proposals, service agreements, SLAs, and case studies. The AI learns your specific service offerings, pricing models, and the language that wins deals.
- Service catalog learning
- SLA extraction
- Case study organization
- Pricing model recognition
Generate Differentiated Proposals
Upload an RFP or describe the opportunity. Bidara generates a proposal that highlights YOUR unique value—not generic MSP boilerplate.
- Requirement-responsive drafts
- Automatic case study matching
- Compliance language insertion
- Tiered pricing options
Customize, Review, and Win
Add prospect-specific details, adjust pricing, and submit a polished proposal that positions you as the expert—not a commodity.
- Quick customization
- Brand-consistent formatting
- Export to Word/PDF
- Team collaboration
Built for MSP Sales Realities
From managed services agreements to vCIO proposals, Bidara adapts to how MSPs actually win business.
Managed Services Agreements
Full managed services proposals with SLAs, service catalogs, and pricing tiers. Stand out from commodity MSP competitors.
Co-Managed IT Proposals
Proposals for augmenting internal IT teams. Position your MSP as a strategic partner, not a replacement.
Project-Based IT Work
Network upgrades, migrations, and infrastructure projects. Fixed-scope proposals with clear deliverables.
vCIO & Strategic IT Services
High-value advisory proposals for technology planning, budgeting, and strategic roadmaps.
The Business Case: ROI for MSPs
The managed services market is growing at 14%+ annually. Here's what Bidara means for your MRR growth.
Scenario: Regional MSP
$2M MRR • 15 proposals/year • Average deal $3,500/month
Without Bidara
With Bidara
At $499-$999/month, Bidara pays for itself with a single additional win. The real gain? Pursuing every qualified opportunity.
The Managed Services Market: Massive Growth
Sources: Grand View Research, Loopio 2024, MSP Success Survey
Frequently Asked Questions
For MSP owners and sales teams.
This is the #1 MSP differentiation problem. Every proposal talks about "24/7 support," "proactive monitoring," and "cybersecurity." Bidara helps you stand out by:
- Learning YOUR specific methodology, SLAs, and service descriptions
- Highlighting your unique specializations (industry verticals, technologies, certifications)
- Translating technical capabilities into business outcomes your prospects care about
The AI generates proposals that sound like YOUR team wrote them—not generic MSP boilerplate.
Yes. Upload your service agreements, SLA documentation, and past proposals. Bidara learns:
- Your response time commitments (4-hour, 2-hour, 1-hour tiers)
- Your monitoring and alerting thresholds
- Your escalation procedures and on-call structures
- Your pricing models (per-user, per-device, flat-fee)
When you generate a new proposal, it applies your exact service language and SLA commitments—no manual rewriting needed.
68% of lost deals cite price as the reason. But often, it's not really about price—it's about perceived value. Bidara helps you:
- Frame your services in terms of business outcomes, not just technical deliverables
- Quantify the cost of downtime, breaches, and IT chaos for each prospect
- Present tiered options that give prospects choice without discounting
- Include ROI calculations that justify your pricing
The goal isn't to be the cheapest—it's to be worth the investment.
Most MSPs spend 8-12 hours on a formal RFP response. With Bidara:
- Upload the RFP and get a first draft in under an hour
- The AI automatically matches your past performance and case studies to requirements
- Review, customize for the specific prospect, and submit
Total time: 2-4 hours instead of 8-12. That means you can respond to 3x more opportunities without adding headcount.
Vertical specialization is one of the best ways to differentiate your MSP. Bidara helps by:
- Learning your compliance expertise (HIPAA, SOC 2, PCI-DSS, etc.)
- Storing vertical-specific case studies and past performance
- Automatically including relevant compliance language in proposals
- Matching vertical-specific requirements to your capabilities
When a healthcare RFP comes in, the AI knows to emphasize your HIPAA experience. For financial services, it highlights your SOC 2 compliance.
Absolutely. At $499/month, here's the math:
- If you save 6 hours per proposal × 12 proposals = 72 hours saved
- At $100/hour internal cost = $7,200 in time savings alone
- If you can pursue even 3-4 additional opportunities = potential for significant new MRR
One additional managed services contract—even at $2,000/month—pays for years of Bidara.
The real question: how many opportunities are you passing on because you don't have time to respond?
Simple Pricing for MSPs
Start free for 14 days. Scale as you grow.
Starter
For small teams just getting started with AI-powered proposals
- 10 proposals/month
- 5 team members
- AI methodology learning
- Document upload & analysis